Flex your project management muscle Agile project management is a fast and flexible approach to managing all projects, not just software development. By learning the principles and techniques in this book, you´ll be able to create a product roadmap, schedule projects, and prepare for product launches with the ease of Agile software developers. You´ll discover how to manage scope, time, and cost, as well as team dynamics, quality, and risk of every project. As mobile and web technologies continue to evolve rapidly, there is added pressure to develop and implement software projects in weeks instead of months--and Agile Project Management For Dummies can help you do just that. Providing a simple, step-by-step guide to Agile project management approaches, tools, and techniques, it shows product and project managers how to complete and implement projects more quickly than ever. Complete projects in weeks instead of months Reduce risk and leverage core benefits for projects Turn Agile theory into practice for all industries Effectively create an Agile environment Get ready to grasp and apply Agile principles for faster, more accurate development.
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . A comprehensive introduction to HRM for students who are new to the field, but who will be seeking employment in a global market, working with diverse colleagues and across international borders. Broken down into three parts covering Strategic Issues in HRM , HRM in Practice and HRM in Context , and weaving international and cross-cultural perspectives throughout, the text explores the ever-changing world of human resource management. The various theories, practices and debates that populate this field are examined, and the challenges and controversies that arise when theory meets practice are explored. The international dimension in all its aspects including cross-cultural working, diversity, equality and international business have been considered throughout. Practical learning features have been included to help students develop skills they can apply to their course and in graduate employment. In the new edition, the authors have further explored the international context for HRM, not just for multinational corporations but also for small businesses and not-for-profit organizations, with added analysis on the importance of recognizing that effective functioning of organizations is not simply measured by financial performance, but also by taking into account the broader social, economic and political contexts. International case studies covering emerging economies and specific ethical issues are included with each chapter containing two case studies - one short case mid-chapter and a longer end-of-chapter case, each of which has a set of accompanying questions for students to explore individually or in groups to broaden their learning. The book is supported by a SAGE Edge site , featuring a range of tools and resources for lecturers and students, including SAGE journal articles, PowerPoint slides, web and video links, interactive multiple choice questions, chapter specific podcasts and an instructor´s manual. Suitable for undergraduates and post-graduate students looking for a strategic and international perspective of HRM.
Whatever your business sells, product management is one of the most important functions in the organization´s pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager´s Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge productmanager who contributes measurably to your company´s success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager´s Desk Reference is packed with an array of best practices and helpful hints that arecritical to the efficient management of products. Written for practitioners by a practitioner, TheProduct Manager´s Desk Reference explains how to: * Choose and justify which products to build * Plan for their profitable creation and deployment * Develop and launch them * Manage them once they enter the market * Gracefully retire them and replace them with new products * Efficiently allocate investments across all of the products in an organization The Product Manager´s Desk Reference embodieseverything ´´product management.´´ It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. PRAISE FOR The Product Manager´s Desk Reference: ´´There are some books that are destined to become classics in their field. The Product Manager´s Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management.´´ -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent ´´Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this ´accidental profession´ to the industry, and has provided a path along with tools to improve your skills within the product management profession.´´ -- BRIAN WEBER, Manager of Product Management, Thomson Reuters ´´Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community.´´ -- DAN O´DAY, Senior Director, Product Management, Thomson Reuters ´´From now on, this book will stand as an important reference point for all product management teams.´´ -- MARK ELLIOTT, Vice President, Product Management, Smiths Detection ´´The Product Manager´s Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource.´´ -- DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University
Will ein Unternehmen zukünftig erfolgreich am Markt agitieren, bleibt ihm heutzutage gar nichts anderes übrig, als sich mit Wissensmanagement zu beschäftigen. Schlagworte wie lebenslanges Lernen (der Mitarbeiter) und lernende Organisation finden hier ihre Begründung. Auf dieser Grundlage ist das vorliegende Werk entstanden. Es ist als Handbuch zu verstehen, das auf der eine Seite theoretische Grundlagen des Wissensmanagements darlegt und auf der anderen Seite auch Fragestellungen beantwortet, die sich in der Praxis des Wis-sensmanagements ergeben. Aus dem Inhalt: - Einführungsstrategie von Wissensmanagement - das Konzept des erweiterten Wissenstetraeders - Knowledge Performance Measurement; ein ganzheitlicher, prozessorientierter Ansatz zur Ermittlung des Wissenspotenzials in Unternehmen - Implementierungsvoraussetzungen und Rahmenbedingungen für eine erfolgreiche Wissensmanagement-Einführung - Wissensorientiertes Human Resource - Wissensmanagement; eine entscheidende Voraussetzung für erfolgreiche Outsourcing-Projekte - Anwendungsvoraussetzungen für ein effizientes und effektives Ideenmanagement - Public Relations und Wissensmanagement; Herausforderungen zwischen Fachkräftemangel und Web 2.0 - Wissensmanagement in Unternehmensnetzwerken - Wissensbewertung in der Theorie und Praxis Wissensmanagement ist als ´´Management-Tool´´ schon lange kein ´´Geheimtipp´´ mehr, um ein Unternehmen erfolgreich zu führen. Denn ´´Wissen´´ hat als vierter Produktionsfaktor den ´´klassischen´´ Faktoren Arbeit, Boden und Kapital schon seit einiger Zeit in seiner Bedeutung den Rang abgelaufen. Somit stellen Wissen und das Management dieser Ressource heutzutage die wesentlichen Einflussgrößen für Wertschöpfung, Unternehmenssicherung und -erfolg dar. Aber wie kann ein Unternehmen Wissensmanagement effizient und effektiv einführen und einsetzen? Gerade mittelständische Unternehmen stehen hierbei oftmals vor Problemen und Barrieren. Die Gründe hierfür sind vielfältig. Zum einen fehlen pragmatische Konzepte, die die knappen Ressourcen des Mittelstands ausreichend berücksichtigen und hier bereits schnell positive Resultate erzielen lassen. Zum anderen sind das in einem Unternehmen vorhandene Wissen und die durch den Einsatz von Wissensmanagement erzielten Verbesserungen des Wissenspotenzials nur bedingt messbar. Und letztendlich handeln viele Mitarbeiter noch immer nach der Maxime ´´Wissen ist Macht´´ und behalten ihr Wissen lieber für sich, als es ihrem Unternehmen zur Verfügung zu stellen. Das vorliegende Werk setzt hier an. Es enthält auf der einen Seite Konzepte, die eine verbesserte Einführung von Wissensmanagement zum Inhalt haben und zum anderen verschiedene Querschnittfunktionen zu den klassischen Unternehmensbereichen darstellen, die die Vorteile und den Nutzen von Wissensmanagement dokumentieren.
An extraordinary exploration of how technology can empower social and political organizers For the first time in history, the tools for cooperating on a global scale are not solely in the hands of governments or institutions. The spread of the internet and mobile phones are changing how people come together and get things done-and sparking a revolution that, as Clay Shirky shows, is changing what we do, how we do it, and even who we are. Here, we encounter a whoman who loses her phone and recruits an army of volunteers to get it back from the person who stole it. A dissatisfied airline passenger who spawns a national movement by taking her case to the web. And a handful of kids in Belarus who create a political protest that the state is powerless to stop. Here Comes Everybody is a revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them. A revolution in social organization has commenced, and Clay Shirky is its brilliant chronicler. ´´Drawing from anthropology, economic theory and keen observation, [Shirky] makes a strong case that new communication tools are making once-impossible forms of group action possible . . . [an] extraordinarily perceptive new book.´´ -Minneapolis Star Tribune ´´Mr. Shirky writes cleanly and convincingly about the intersection of technological innovation and social change.´´ -New York Observer
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you´re planning to start your own business, you´d best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. * Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship * Includes customizable, downloadable forms for launching your own business * Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources * Teaches you virtually everything you´d learn on entrepreneurship in today´s best business schools Whether you´re thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
WTF? can be an expression of amazement or an expression of dismay. In today´s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O´Reilly, Silicon Valley´s leading intellectual and the founder of O´Reilly Media, explores the upside and the potential downsides of today´s WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies-to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What´s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O´Reilly is ´´the man who can really can make a whole industry happen,´´ according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential-the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O´Reilly shares the techniques he´s used at O´Reilly Media to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today´s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them. The core of the book´s call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O´Reilly replies, ´´Only if that´s what we ask them to do! Technology is the solution to human problems, and we won´t run out of work till we run out of problems.´´ Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn´t inevitable. It´s up to us!
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! . With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today´s most well-known and respected authorities on the topic of branding. . Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. . Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution. Product Description THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda brand that customers feel is essential to their lives. In an entertaining two-hour read youll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customers experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossary Backcover THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a ´´charismatic brand´´-a brand that customers feel is essential to their lives. In an entertaining two-hour read you´ll learn: . the new definition of brand . the five essential disciplines of brand-building . how branding is changing the dynamics of competition . the three most powerful questions to ask about any brand . why collaboration is the key to brand-building . how design determines a customer´s experience . how to test brand concepts quickly and cheaply . the importance of managing brands from the inside . 220-word brand glossary From the back cover: Not since McLuhan´s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly ´´get it.´´ This deceptively simple book offers everyone in the company access to ´´the most powerful business tool since the spreadsheet.´´ THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a ´´charismatic brand´´-a brand that customers feel is essential to their lives. In an entertaining two-hour read you´ll learn: - the new definition of brand - the five essential disciplines of brand-building - how branding is changing the dynamics of competition - the three most powerful questions to ask about any brand - why collaboration is the key to brand-building - how design determines a customer´s experience - how to test brand concepts quickly and cheaply - the importance of managing brands from the inside - 220-word brand glossary From the back cover: Not since McLuhan´s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly ´´get it.´´ This deceptively simple book offers everyone in the company access to ´´the most powerful business tool since the spreadsheet.´´
The work revolution is here and now! Connecting with colleagues around the globe via technologies such as web conferencing, social networks, online forums, blogs and wikis is transforming the way we work . . . but . . . there are many challenges to be overcome in making the new workplace work for us. Not just technical challenges, but human ones. Collaboration can be difficult enough when we are working face-to-face with others, but put us thousands of miles apart, in multiple time zones, and in diverse cultural groups, and . . . watch out! This book provides the concepts and tools for making global collaboration a success for you and your business, every time. It doesn´t matter if you are new to working in the virtual global workplace, or very experienced, inside you will find a wealth of practical know-how that you can use immediately to get great results. Did we mention that it is also hugely entertaining? Definitely not your business-as-usual business book. ´´This book really hits the mark. Talent is everywhere, but the challenge is to meld it into a collaborative force that can continue to drive our global competitiveness. The book isn´t just a fun read. It´s packed with practical tips for enabling people to work together effectively in the global workplace. We have excellent collaboration technologies, but it will be the mindsets and skills for working across distances that will truly make the difference.´´ Brian Callaghan, Vice President, Leadership & Executive Development, ArcelorMittal ´´. . . very practical, innovative, and entertaining. Instead of producing another formulaic business book, Terry Brake has humanized the new global and virtual workplace and put some flesh and blood behind all the technological glitz. As well as giving us a glimpse into the new workplace, he is also trying to prepare us for the fact that as the Gamer generations come to work, the new workspace may someday become a gamespace. Are we ready to play?´´ Margaret Regan, President and CEO, Future Work Institute ´´It´s wild, but I get it. A real contribution. Terry Brake has combined the new technological world of avatars, blogs digital non-verbals, and VoIP with the challenges of managing global teams in a way which opens new horizons and methods for global management. In addition, he has used these modern methods to address basic age old issues of group communication, cohesion, coordination and trust in a groundbreaking way to provide a whole new toolkit for leaders of global teams. This is an impressive and futuristic view of global team leadership.´´ Stephen H. Rhinesmith, Senior Partner - Executive Learning Center, Oliver Wyman-Delta Organization & Leadership and author of Managers Guide to Globalization: Six Skills for Success in a Changing World ´´A delightful book filled with great insights and pragmatic suggestions for how to thrive in the emerging world of distributed teams and virtual collaboration spaces. The key is not more new technology but new ways to stay grounded, focused and engaged with our virtual team members.´´ John Seely Brown, Independent co-chairman, Deloitte Center for Edge Innovation, Former Chief Scientist, Xerox Corp and Director of Xerox PARC, Co-author, The Social Life of Information, HBSP 2000.
Semantic Web Tools and Technologies for Competence Management:The Case Study of R&D Organization Valentina Janev, Sanja VraneS