If you want to learn how to write words that make people buy stuff, then this audiobook is for you.Have you tried to sell something online (or in print), but struggled to get sales?Do you have trouble finding the right words - to convince people to buy your products?Do you own a website or email list, and wish your readers were more receptive to your pitch?The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.The solution is to apply the formula that professional copywriters use - to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks if you worked in an advertising agency.Fortunately, we've scaled this process down into just one audiobook.THIS AUDIOBOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.You will learn:A complete introduction to copywriting - featuring all the foundational principles that contemporary copywriters use - to persuade the masses.The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox!An extremely useful copywriting shortcut developed by the famous Marketer Frank Kern - which makes the chore of copywriting much easier.The 10 best headlines that practically guarantee a sale.How to compose your emails so that you can avoid the customer's Junk Mail folder.A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.How to write PPC (Pay-Per-Click) Ads for Google AdWords or Bing 1. Language: English. Narrator: William Blogs. Audio sample: http://samples.audible.de/bk/acx0/147711/bk_acx0_147711_sample.mp3. Digital audiobook in aax.
Web feed syndication is analogous to electronic newsletters, both are aimed at delivering feeds to subscribers, the difference is that while newsletter subscription requires e-mail and exposed users to spam and several security challenges, feed syndication ensures that subscribers get only what they requested for. This research investigate the state of the art of web feed aggregation technology and the development of a locally hosted or intranet based feed aggregator as a tool for getting news update, research, information sharing, rapid alert, product promotion and advertising using the core features of WordPress, the software was further enhanced with plugins and widgets for user management, dynamic content publishing, database and object caching, social web syndication, mobile device detection, back-up and maintenance. The results highlight the current developments in software re-use and describes, how open source content management systems can be used for both online and offline publishing, a means whereby feed aggregator users can control and share feed data, as well as how web developers can focus on extending built-in software libraries rather than re-inventing the wheel.
Project Report from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: GPA 3.4 (1,7), University of Applied Sciences Bielefeld, language: English, abstract: The purpose of this project paper is to summarize the "key factors for success in e-commerce" for anyone who thinks of stepping into the online-business branch. This can be used as a guideline to save time, verify the usefulness and/or the attainability of the desired results.Since the first appearance of the Internet to the public mass in the early 1990s, many enterprises and entrepreneurs tried to use this technology for the advantage of their own business. What was seen as a revolutionary step in business management is now a daily part of managing a business. The use of the Internet has grown significantly in a short period of time, to be more specific in numbers, the number of users from 1995 till 2011 has grown approximately from 16 million to 2.251 million users and is still growing. That is a significant growth of 14068.75%.Since then the web presentation has evolved from a simple text into a much more complex information tool. Users of the Internet are now able to communicate, interact and share information with each other. This development has opened up many opportunities for entrepreneurs. To name a few advantages: gaining new customers, generating contacts, introducing your brand and products and of course increasing your revenue and profit has become fairly easy.This kind of practice could also be defined under the term "electronic commerce" also known as e-commerce and e-comm. To define it more correctly, the term e-commerce is the buying and selling of products, services and information over electronic systems such as the Internet.Even though this very useful information tool is available to us, the Internet doesn't always mean success and profit gains. On the contrary, introducing your company brand, services and or products in an improper and unprofessional way could lead to reputation loss, which also can lead to revenue and profit loss. Sometimes it can even lead into losing your most loyal customers. Furthermore the rivalry between businesses on the Internet is so immense that if your brand is not introduced correctly, visitors may prefer your rivals. Just to name a few bad e-commerce examples: citydeli.com, rzent.co.nr, arngren.net, and lingscars.com.
High Quality Content by WIKIPEDIA articles! Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign.
With the ever-increasing number of people accessing the Internet and the explosion of e-commerce world wide, there are considerable implications for the tourism industry. Tourism suppliers are investing in the Internet via web pages, advertising and e- commerce, but what role does the Internet actually play in tourism? Before more money is placed into the 'e-economy', it is important to study the effectiveness of the Internet as a marketing tool in tourism. In order to better address the concerns described above, this research accomplishes several tasks. First, the significance of researching Internet use within the tourism context is established. Specifically, theories from postmodernism, post-industrialism and post- structuralism are drawn upon as they frame this study. Second, this research explores motivation and decision making within tourism and how the Internet is used during stages of travel preparation, planning and activities. Third, this research explores tourist preferences for novelty and familiarity in three dimensions, travel services, social contact and destination choices, and examines how these are associated with Internet use.
The world of advertising has come a long way from street hawkers shouting out marketing slogans in streets, to web 2.0 the new marketing platform. Throughout the journey, Television advertising has been considered to be the most watched and popular form of marketing tool. Pakistani children view over three hours of TV everyday, exposing to them to food advertisements budgeted over 2 billion Pakistani Rupees. Keeping those statistics in mind, the book attempts at providing an insight into how this effective marketing tool i.e. Television advertising, has played its role in determining the food consumption habits of Children. The lack of analytical skills does not allow children to understand the complete extent of the message being projected in advertisements. Children tend to miss out on the intent of advertisements and are highly vulnerable to the marketing communication. Tapping into the role of parents, the manuscript highlights how parental guidance can prove to be a substantive factor in developing children s eating habits.
Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Applied Sciences Köln RFH, language: English, abstract: The classical way music artists have to go to become successful is to convince the guard of a music label to get a chance to convince millions of people with their music afterwards. The labels then contrive a marketing-strategy for the new artists and arrange live-concerts in front of small audiences, which are a good medium to give the world a first impression of the artists talent and style of music. In the era of web 2.01,the way goes the other way around: Through social media they can create their music career vast on their own and can profile themselves. Uploading a music video, e.g. on YouTube, and convincing millions of people can be the key to call the labels attention to the unknown artists. The music labels work has also changed: Scouts search for talents on social media platforms. On the basis of users feedback, they can analyse, whose music runs and so which artists they want to contract. But often the labels look for artists, who are really talented and already have a self-marketing-strategy.2 That shows some kind of a new era in the social media, because during the last years, the term social media marketing was formed and operated. In the first period, after the entrance in the web 2.0, people didn¿t know about the spheres and possbilities of social media. Using it as a marketing tool has opened new gates for musicians to create the first buzz. The following explanations demonstrate the effectiveness of marketing in social media on the basis of the world¿s largest social platforms, Facebook and YouTube. Additionally, two cases of successful self-marketing through social media are exemplified in the end: the story of success of Justin Bieber and Lana Del Rey. Their appearance on Facebook and YouTube will be analyzed with the help of numbers and figures.
Seminar paper from the year 1999 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of West Florida, Pensacola, course: Integrated Marketing Communication Principles, 12 entries in the bibliography, language: English, abstract: The Internet as a new medium poses a special challenge for companies in reinforcing their public image, their advertising, distribution and marketing research, thus fulfilling various marketing objectives. Companies are increasingly recognizing the importance of applying a full-systems perspective in using their communication tools. The aim is to set the overall communication budget and the right allocation of funds to each communication tool. Web marketing is becoming a more and more vital component of a firm's marketing budget and therefore demands sensible and rational consideration and planning. It is vital for organizations that are considering an Internet marketing strategy to effectively coordinate each component. The bottom line is that organizations are putting themselves in the global marketplace. It is thus important for organizations to be critical of what works well and what meets their needs with an Internet marketing strategy1. The focus of this paper will be the food and beverages industry regarding its German-speaking Internet presence. The objective is to assess companies' Internet sites, including an evaluation of firms' Internet marketing performance with respect to competition and the numerous marketing opportunities available to them.
BLACK ENTERPRISE magazine is the premier business news source for African Americans. With thirty years of experience, Black Enterprise continues to chronicle the achievements of African American professionals while providing monthly reports on entrepreneurship, investing, personal finance, business news and trends, and career management. Now, Black Enterprise brings to you the 'Guide to Starting Your Own Business,' the one-stop definitive resource for everything today's entrepreneur needs to know to launch and run a solid business. Former Black Enterprise editor Wendy Beech knows that being a successful business owner takes more than capital and a solid business plan. She offers essential, timely advice on all aspects of entrepreneurship, including defining and protecting a business idea, researching the industry and the competition, confronting legal issues, choosing a good location, financing, and advertising. You'll even learn how to make the most of the Internet by establishing a Web presence. Plus, you'll hear from black entrepreneurs who persevered in the face of seemingly unbeatable odds and have now joined the ranks of incredibly successful black business owners. This exceptional reference tool also includes: The ten qualities you must possess to be a successful entrepreneur. A list of helpful resources at the end of every chapter. If you've ever dreamed about going into business for yourself, if you feel you've hit the glass ceiling in corporate America, if you have the drive and the desire to take control of your destiny, the 'Black Enterprise Guide to Starting Your Own Business' will motivate and inspire you&#8212; every step of the way. Special Bonus. To help youstay abreast of the latest entrepreneurial trends, Black Enterprise is pleased to offer: A free issue of Black Enterprise magazine. A free edition of The Exchange Newsletter for Entrepreneurs. A discount coupon for savings off the registration fee at the annual Black Enter