Werden Sie Profi beim Thema Social Media Monitoring: Mit diesem Buch verschaffen Sie sich einen Überblick über die Grundlagen der Web-Analyse und optimieren Ihre digitale Kommunikation mit Hilfe von nützlichen Tools sowie praxiserprobten Methoden. Schritt für Schritt setzen Sie die für Sie relevanten Zielwerte, nutzen die technischen Möglichkeiten zur Zielerreichung, Erfolgsmessung sowie Trenderkennung und visualisieren die gewonnenen Daten ansprechend in Ihren Reportings. Experteninterviews geben Ihnen zusätzlich neue Impulse für maximalen Social-Media-Erfolg. Inhalte: Fünf Arbeitsfelder der Web-Analyse für besseres Marketing und Kommunikation Marktüberblick über Tools und Technologien Zahlreiche Szenarien sowie Methoden und Metriken Zielorientierte Toolauswahl Kostenlose Tools für Analyse und Visualisierung Eigene Website zum Buch
Service-oriented computing has become one of the predominant factors in IT research and development efforts over the last few years. In spite of several standardization efforts that advanced from research labs into industrial-strength technologies and tools, there is still much human effort required in the process of finding and executing Web services. Here, Dieter Fensel and his team lay the foundation for understanding the Semantic Web Services infrastructure, aimed at eliminating human intervention and thus allowing for seamless integration of information systems. They focus on the currently most advanced SWS infrastructure, namely SESA and related work such as the Web Services Execution Environment (WSMX) activities and the Semantic Execution Environment (OASIS SEE TC) standardization effort. Their book is divided into four parts: Part I provides an introduction to the field and its history, covering basic Web technologies and the state of research and standardization in the Semantic Web field. Part II presents the SESA architecture. The authors detail its building blocks and show how they are consolidated into a coherent software architecture that can be used as a blueprint for implementation. Part III gives more insight into middleware services, describing the necessary conceptual functionality that is imposed on the architecture through the basic principles. Each such functionality is realized using a number of so-called middleware services. Finally, Part IV shows how the SESA architecture can be applied to real-world scenarios, and provides an overview of compatible and related systems. The book targets professionals as well as academic and industrial researchers working on various aspects of semantic integration of distributed information systems. They will learn how to apply the Semantic Web Services infrastructure to automate and semi-automate tasks, by using existing integration technologies. In addition, the book is also suitable for advanced graduate students enrolled in courses covering knowledge management, the Semantic Web, or integration of information systems, as it will educate them about basic technologies for Semantic Web Services and general issues related to integration of information systems.
The popularity of REST in recent years has led to tremendous growth in almost-RESTful APIs that don?t include many of the architecture?s benefits. With this practical guide, you?ll learn what it takes to design usable REST APIs that evolve over time. By focusing on solutions that cross a variety of domains, this book shows you how to create powerful and secure applications, using the tools designed for the world?s most successful distributed computing system: the World Wide Web. You?ll explore the concepts behind REST, learn different strategies for creating hypermedia-based APIs, and then put everything together with a step-by-step guide to designing a RESTful Web API. * Examine API design strategies, including the collection pattern and pure hypermedia * Understand how hypermedia ties representations together into a coherent API * Discover how XMDP and ALPS profile formats can help you meet the Web API ´´semantic challenge´´ * Learn close to two-dozen standardized hypermedia data formats * Apply best practices for using HTTP in API implementations * Create Web APIs with the JSON-LD standard and other the Linked Data approaches * Understand the CoAP protocol for using REST in embedded systems
Semantic Web technology is already changing how we interact with data on the Web. By connecting random information on the Internet in new ways, Web 3.0, as it is sometimes called, represents an exciting online evolution. Whether you´re a consumer doing research online, a business owner who wants to offer your customers the most useful Web site, or an IT manager eager to understand Semantic Web solutions, Semantic Web For Dummies is the place to start! It will help you: * Know how the typical Internet user will recognize the effects of the Semantic Web * Explore all the benefits the data Web offers to businesses and decide whether it´s right for your business * Make sense of the technology and identify applications for it * See how the Semantic Web is about data while the ´´old´´ Internet was about documents * Tour the architectures, strategies, and standards involved in Semantic Web technology * Learn a bit about the languages that make it all work: Resource Description Framework (RDF) and Web Ontology Language (OWL) * Discover the variety of information-based jobs that could become available in a data-driven economy You´ll also find a quick primer on tech specifications, some key priorities for CIOs, and tools to help you sort the hype from the reality. There are case studies of early Semantic Web successes and a list of common myths you may encounter. Whether you´re incorporating the Semantic Web in the workplace or using it at home, Semantic Web For Dummies will help you define, develop, implement, and use Web 3.0.
Mit Web 2.0 neue Märkte erschließen This textbook introduces a science philosophy called ´´information theoretic´´ based on Kullback-Leibler information theory. It focuses on a science philosophy based on ´´multiple working hypotheses´´ and statistical models to represent them. ´´Verkaufschance Web 2.0´´ bietet einen fundierten Überblick über die Möglichkeiten und Potenziale im Umgang mit den ´´neuen Konsumenten´´. Martin Knappe und Alexander Kracklauer beschreiben leicht verständlich an praktischen Beispielen, wie Kunden sich im Web über Angebote informieren, diese bewerten und ihre Kaufentscheidungen treffen. Sie erfahren, wie Sie die Web 2.0-Tools einsetzen und den Erfolg Ihrer Maßnahmen messen, wie Sie Foren, Blogs und Communities nutzen, um innovative Geschäftsmodelle zu entwickeln, und welche Fehler Sie unbedingt vermeiden sollten.
The total number of web pages today has been estimated at over 3 billion, spanning millions of individual websites. Not surprisingly, there is tremendous pressure on web developers and designers to remain current with the latest technologies. The Web Site Cookbook from O´Reilly covers all the essential skills that you need to create engaging, visitor-friendly websites. It helps you with the practical issues surrounding their inception, design, and maintenance. With recipes that teach both routine and advanced setup tasks, the book includes clear and professional instruction on a host of topics, including: * registering domains * ensuring that hostnames work * managing the directory * maintaining and troubleshooting a website * site promotion * visitor tracking * implementing e-commerce systems * linking with sales sites This handy guide also tackles the various elements of page design. It explains how to control a reader´s eye flow, how to choose a template system, how to set up a color scheme, and more. Typical of O´Reilly´s ´´Cookbook´´ series, the Web Site Cookbook is written in a straightforward format, featuring recipes that contain problem statements and solutions. A detailed explanation then follows each recipe to show you how and why the solution works. This question-solution-discussion format is a proven teaching method, as any fan of the ´´Cookbook´´ series can attest to. Regardless of your strong suit or your role in the creation and life of a website, you can benefit from the teachings found in the Web Site Cookbook. It´s a must-have tool for advancing your skills and making better sites.
This book deals with integrated Web, mobile, and IoT technologies. Novel approaches and techniques, new tools and frameworks are needed to address the increasing complexity of the distributed computing paradigms that are coming and the applications therein. This volume contains selected and extended papers from a) the Web Technologies track at the 33rd ACM/SIGAPP Symposium On Applied Computing, b) the Web Technologies track at the 32nd ACM/SIGAPP Symposium On Applied Computing, and c) the Software Development for Mobile Devices, Wearables, and the Internet-of-Things Minitrack at the 51st Hawaii International Conference on System Sciences. Overall, it provides a uniform view of cutting-edge research in Web, mobile and IoT technologies.