Everyone knows that speakers have to have Web sites. Do you know what should be on your Web site to profit from your visitors? If content is king in the world of e-commerce, what´s the content that will help speakers book business, sell products, and establish expertise? Join Chris Clarke-Epstein, CSP, as she shares her research into what makes a speaker´s Web site work as a marketing tool. 1. Language: English. Narrator: Chris Clark-Epstein. Audio sample: http://samples.audible.de/sp/spnn/000028/sp_spnn_000028_sample.mp3. Digital audiobook in aax.
Unlock Powerful Online Marketing Strategies and Principles! Learn how to Harness the Power of Marketing on the Web for any Business! The Internet is evolving at a remarkable pace and it is much more different today than it ever was all thanks to one company: Google. Google has shaped the Web and how we search and find the answers to all of our questions through its organic online search, an online search that has changed enormously in recent years. Google´s changes to its search have ushered in a new era of the Web, the Web 3.0 era. In this new era, you are only as good as you are relevant and to be relevant you must not only address the individual´s desire to find you through organic search, you must also address group aggregates through social recommendations. To be successful you must understand the online marketing strategies that work to effectively boost the visibility of any business on the Web. Today, without the right guide to effective online marketing strategies that work, most entrepreneurs are left scratching their head. While you can read about all the theory desired for launching a lean startup, this guide actually gives you the marketing tools and understanding for marketing any business on the very overcrowded Web. Without a guide like this many entrepreneurs are left suffering trying to understand all of the various disciplines that it takes to market a business in the Web 3.0 economy. 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/013914/bk_acx0_013914_sample.mp3. Digital audiobook in aax.
You can dramatically increase your cash flow if you could just improve how people find your products and services. Your web site copy and design are key, yet how do prospects find your site? Through search engines. Knowing how to get your site into Google´s top 10 search results requires search-engine optimization (SEO). And knowing how your site can close the deal is critical. Steve Mertz will tell you how, as well as pointing out the most common mistakes and how to prevent them. Steve speaks in English, not techno-babble, so you won´t be overwhelmed with terms you don´t know. He suggests (and wishes he could insist) that your webmaster listen as well. But don´t just download this for your webmaster; you need to know how to create the strategy and make sure he or she is doing what will propel your business to the top of Google´s search results. You will learn: How to determine if your webmaster has any idea about SEO How to figure out what categories you want to dominate How to use the best tools for cracking the top 10 results for a Google search on your topic How your page can be optimized to put more money in your pocket What tools you need to monitor your results What page ranking is, why should you care, and how you can raise yours. Note: This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone. 1. Language: English. Narrator: Steve Mertz. Audio sample: http://samples.audible.de/sp/spnn/000038/sp_spnn_000038_sample.mp3. Digital audiobook in aax.
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog, and this book explains how to tap into this new media.In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.Marketing must reach out into new forms, media, and models. Marketing to the Social Web presents an exceptional opportunity to use these new tools and models to reach new markets, even in today´s fragmented media environment. 1. Language: English. Narrator: Mark Boyett. Audio sample: http://samples.audible.de/bk/adbl/001282/bk_adbl_001282_sample.mp3. Digital audiobook in aax.
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge, available in print and digital formats.Discover the new public relations for the Web 2.0 era - and what it means to you, the PR professional or client. Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It´s not the tools that make Web 2.0 or New PR what it is today; it´s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships. 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/002102/bk_adbl_002102_sample.mp3. Digital audiobook in aax.
FBI Special Agent Caitlin Diggs faces a paranormal killer when a crystal takes over a teen and leads her on a chase across the country. Empowering the teen with supernatural abilities, the crystal exacts revenge on descendants of soldiers responsible for the Sand Creek Massacre, but it also has a taste for neurotransmitter serotonin, which it needs from humans to continue its consciousness.Agent Diggs is the only FBI agent in the bureau to consider extreme possibilities and surmises the teen has a means to track his victims´ via DNA. A heart-pounding cat-and-mouse game ensues as Diggs attempts to fool the teen into thinking she is his next victim, but as she plays with fire, a former military man begins to see the crystal as the perfect ingredient for a mind control weapon. Because the crystal possesses sentience, it can counter Diggs´ plan for its demise and possibly exert mind control over her as well.Can Diggs stop this biological internet from taking more victims, becoming a tool for mass mind control, and resist the lure of its blood web? 1. Language: English. Narrator: Leigh Serling. Audio sample: http://samples.audible.de/bk/acx0/125662/bk_acx0_125662_sample.mp3. Digital audiobook in aax.
Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies—labeled ´´Web 2.0”—first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile productive, and innovative. Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase ´´Enterprise 2.0”, describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to: Show how early adoptees like Google have profited from Enterprise 2.0 Specify the benefits that arise when Web 2.0 technologies are deployed Reveal where the risks and roadblocks are with Enterprise 2.0 Guide companies through an Enterprise 2.0 deploymentMcAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership. 1. Language: English. Narrator: Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/000360/bk_gdan_000360_sample.mp3. Digital audiobook in aax.
Top Free Programs and Web Sites to Use on Windows: Or How to Do Anything You Wanted with Your Computer in 2018 is a complete guide to software and applications, useful for every possible need you may have with your computer. It’s not a bible and not a step-by-step guide. It’s more of a reference and educational guide to programs and web sites to use for free. And I mean it, completely for free. It discusses such things as free antivirus, Linux installation (and the benefits of that), an Adobe Photoshop free alternative, Bitcoin gathering, and more. Once you purchase and listen to this guide, it is recommended to implement it. Because what is the use of knowledge if you cannot benefit from it? The guide contains enough information to invite the listener to learn more and use the tools in the guide itself to do so. Happy listening and learning new ways to use your computer. 1. Language: English. Narrator: Tim Carper. Audio sample: http://samples.audible.de/bk/acx0/106910/bk_acx0_106910_sample.mp3. Digital audiobook in aax.